RatherLost
2022
Overview
Amsterdam-based club event series focused on creating a collective state of getting lost and finding meaning on the dancefloor.
Background
We’re excited to be part of the overall branding and identity team of RatherLost. A cutting edge recurring techno event headlining some of the worlds finest artists within the scene.
The process
We worked closely with our client since they knew exactly what direction they wanted to go with their brand: an impactful, rough and tribal mark that conveyed the idea of getting lost, but also worked as a simple and recognizable brand mark.
The result
After a few iterations of the brand mark, we came up with a cyclically triangular logo that uses the brand’s initial “R” as main component. The result had instant positive feedback and has now became the face of one of the best techno events in Amsterdam.
The result
After a few iterations of the brand mark, we came up with a cyclically triangular logo that uses the brand’s initial “R” as main component. The result had instant positive feedback and has now became the face of one of the best techno events in Amsterdam.
