Nuclear Bunker Co.

2022

Overview

One-of-a-kind bunker-survival accommodation experience located in the heart of a Swedish forest. No wi-fi and dynamo/lever generated electricity are one of the many reasons why this is the best bunker experience in Europe.

Background

So there was this client who wanted to set up an entire business model selling, renting or leasing actual cold war bunkers… Of course we created a full concept of experience marketing, ’’bunker lifestyle’’ and ways to experience a stay in a nuclear bunker as the way coolest intermezzo with your friends. Strange? This is a Tuesday for BRICK Agency.

The process

To make sure we were aligned with the subject, we went through a deep learning process aided by blueprints, reference pictures and other assets that guided us through the construction of the brand’s mark and identity.

The result

As a result, we created a strong, witty and memorable logo, which combines an adaptation of the nuclear icon together with an isometric representation of a cube, using negative space as the main driver. As a result, this logo can be scaled to any medium and still be recognizable and timeless.

The result

As a result, we created a strong, witty and memorable logo, which combines an adaptation of the nuclear icon together with an isometric representation of a cube, using negative space as the main driver. As a result, this logo can be scaled to any medium and still be recognizable and timeless.